A layered engagement infrastructure: mobile app at the core, WhatsApp as the trust channel, and voice intelligence as the always-on support layer.
The foundation — a cross-platform iOS & Android app covering all eight modules. This is the primary investment and the platform everything else plugs into.
These are the commitments that are often underestimated — financial, time, and operational — that will determine whether the app succeeds after launch.
The client must enroll in Apple's Developer Program. Without it, no iOS distribution is possible — this cannot be bypassed, even via enterprise builds for most use cases.
Server hosting, database, media storage for construction photos, and CDN delivery. Scales with user base and photo upload frequency. Non-negotiable for performance.
The financial dashboard requires access to payment data. If this lives in a legacy system or spreadsheets, a data bridge must be built first. This is the single biggest schedule risk.
Every iOS release — including bug fixes — goes through Apple's review process. Critical fixes cannot be deployed instantly. Plan feature timelines with this buffer built in.
Someone must own: uploading construction photos on a schedule, closing tickets within SLA, updating lead statuses for Refer & Earn. Without this, the app erodes trust faster than no app at all.
"Successful closure" for the ₹1L incentive must be legally and operationally defined — who marks it, what triggers the credit, and how disputes are resolved. Ambiguity here causes system-level rework.
As a Meta Business Solution Provider, this is already-built infrastructure you can activate — not a new vendor relationship. WhatsApp integration converts the app from a tool customers check occasionally into a relationship they feel continuously.
Payment confirmation, construction milestone photo, complaint status update — every meaningful event fires both a push notification and a WhatsApp template message. If the customer hasn't opened the app, WhatsApp reaches them anyway.
Send a broadcast: "New photos from your flat's floor are live — see progress in your Group G app." The customer taps the deep link and lands directly in the Construction Gallery. WhatsApp becomes your most effective retention tool.
Your BSP status means Group G can send messages from a verified business number. In a market where customers are conditioned to distrust SMS and unknown numbers, a verified WA message from the developer is uniquely trustworthy.
Customers who don't open the app can still raise complaints, check payment status, or get construction updates — directly via WA chat. The bot handles routing; complex queries escalate to a human or the app's ticket system.
Two distinct products under one roof — a voice bot for 24/7 customer availability, and a voice intelligence dashboard for call analysis and quality monitoring. Both are already built; integration is the scope here.
Your existing module for call monitoring — transcription, sentiment tagging, keyword alerts, and agent scoring — plugs directly into the call center that handles Group G's customer care line. Every call becomes structured data, not just a recording.
The bot handles the first layer of every inbound call: "Check my payment status", "Raise a complaint", "I want to refer someone". It captures structured information — name, phone, query type — and either resolves it or creates a ticket that appears in the app's admin panel.
Complaints captured by the voice bot must appear as tickets in the app. Leads captured (referrals, new enquiries) must sync to the CRM / Refer & Earn module. Payment query responses must pull from the same data source as the financial dashboard.
Proactively call customers to collect feedback post-possession, confirm referral interest, or nudge on upcoming payment milestones. The AI handles the conversation, captures responses, and logs them — no agent time required.
Three layers, two engagement channels, one integrated platform. The app is the product; WhatsApp and voice are the always-on nervous system around it.
| Layer | What It Is | Effort | Status |
|---|---|---|---|
| Layer 1 Mobile App |
Full iOS & Android app — financial dashboard, referrals, digital ID, complaints, construction gallery, notifications, admin panel | 1,400 hrs | Build from scratch |
| Layer 2a |
Notification mirroring, chatbot, OTP via WA, complaint threads, deep link broadcasts, template CMS | 320 hrs | BSP-owned channel |
| Layer 2b Voice Intelligence |
AI voice bot integration, call intelligence dashboard, ticket & lead sync, outbound AI calling flows | 280 hrs | Pre-built · integrate |
| Total Platform | End-to-end customer engagement infrastructure | 2,000+ hrs | 5–7 month build |